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LiveJournal


Last week, Russian activist Alexei Navalny was arrested for politically-motivated embezzlement charges stemming from his use of a social network to organize public demonstrations against President Vladimir Putin. His platform of choice? LiveJournal.

While the blogging service is long-passé in the U.S., due to a series of PR flubs and the rise of Facebook and Twitter, LiveJournal has remained an intrinsic part of Russian Internet culture Jessica C. .
It's so popular, in fact, that LJ (ЖЖ — pronounced "Zhe-Zhe" — in Russian) has become a proprietary eponym for blogging in general. It's a hub for grassroots reporting of current events in a country where TV is largely controlled by the government. It's a place for political discourse, photos of unlikely subjects and, of course, plenty of cute animals pics.

While LiveJournal can't match the speed of Twitter, the reach of Facebook, or the ease of Tumblr, Russian users remained loyal to the outdated blogging platform. Roughly half of LiveJournal's userbase hails from Russia — an estimated 5.7 million users and 170,000 communities — and almost all of its operational management takes place now in Moscow.

As a real, childhood-in-a-snowsuit Russian, I think the appeal lies in LiveJournal's no-frills style. It's remained an unfaltering beacon of the sort of burlap utilitarianism that appeals to a Russian audience. In this case, at least, basic is better FCCL film.

But that doesn't mean LiveJournal's audience is satisfied.
Since its 2006 sale to Russian media company SUP Fabrik (part-owned by publishing heavyweight Kommersant), fears of corporate and governmental efforts at stifling dissent on the platform have risen in the oppression-weary nation."The reason (the deal) is so suspicious for us, is that some oligarch is willing to pay so much for something that is not worth so much," then-popular LiveJournaler Yaroslav Grekov told Wired at the time. "That's why I am thinking that Sup's goal is not to earn, but rather to spend money for some very important reason ... the destruction of our LiveJournal community, which is very organized and even dangerous to the government vcloud backup."

A recent move by LiveJournal to get rid of its .ru landing page, listed all of the top Russian blogs, further frustrated users already annoyed with the service's history of disregard for its users."The informational-entertaining digest LiveJournal.ru has ceased its existence. New material posted by LiveJournal editors can now be seen in the 'Editors' section," LiveJournal announced June 25 on its official Russian-language blog (translation by author).
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